No One is Average
Today’s post comes from Bridgz statistical analyst Paul Edwards.
Here’s a reminder for all of us in the marketing mob. Every time I hear one of those insurance TV commercials touting that individuals can save $411 a year on average if they switch to brand X car insurance, I want to rip my hair out. Equally annoying are those ads that state that a person can save, on average, $795 a month if they switch to a “new and improved” drug prescription plan. Now maybe I am just a stats nerd, but for an individual to make a decision based solely on the average (in any scenario), seems absurd to me. Here’s why.
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