Rebranding Gone Wrong
Today’s post comes from Bridgz account managers Julie Bittner and Janell Lathauer.
It’s fair to say that this hasn’t been a dream year for Netflix. The online movie rental service reportedly lost 800,000 subscribers in the third quarter of 2011, and while this was undoubtedly attributable in large part to a significant price hike, the company didn’t help itself by implementing a confusing separation of services and name change around the same time.
There are a number of considerations to be taken into account when rebranding your company, and the customer should be top-of-mind throughout this process. Here are four important areas where Netflix went wrong:
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