Filed under: Customer Rules
Today’s post comes from Bridgz Senior Copywriter, John Andreini
What could be more important to a traveler than a comfortable hotel room? Plenty, if you’re a Millennial. According to writer Janet Morrissey (The Millennials Check In, The New York Times), the hotel industry is changing dramatically to meet the needs of a rapidly growing customer base: travelers in their 20s to mid-30s.
For Boomers, who are now in their 50s and 60s, comfort was paramount, but today’s younger travelers are expecting other amenities such as hotelwide Wi-Fi connections, lobbies that invite socializing, in-room power consoles to plug in and recharge electronic devices, and more intriguing, hipper bars and restaurants.
“Interesting is more important than comfort,” notes one of the industry experts in the article. “It’s the reverse for baby boomers.”
One hotel in New York City has gone to the extent of putting iPads in every room to control lighting, adjust air conditioning and order room service.
Being customer-centric means knowing your customers, and the hotel industry is changing to meet the needs of a rising customer base of younger travelers. Read the entire article and find out more about how the industry is working to meet evolving expectations.
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