The Era of Exposure
by Bridgz
Today’s post comes from Bridgz’s junior copywriter Nick Nelson
Once upon a time, embarrassing little slip-ups in customer service could be swept under the rug. If your brand was able to maintain a generally consumer-friendly reputation, you didn’t need to worry about isolated incidents doing much to damage that rep.
In a world where the internet and social media reign supreme, however, this is no longer the case. Particularly bad experiences will be shared with the world digitally, going viral and causing major headaches for your PR department.
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