The Times Are Changing
Today’s post comes from Bridgz’s junior copywriter Nick Nelson.
Last week, the New York Times sent out an email to about 8.6 million people urging them to reconsider their decision to cancel home delivery and offering a discounted renewal rate.
The problem: most of these folks had never received home delivery from the Times, or hadn’t canceled. Confused, receivers of the email went about contacting the newspaper for an explanation. They received one – too hastily – as the company quickly tweeted the following: “If you received an e-mail today about canceling your New York Times subscription, ignore it. It’s not from us.”
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