Filed under: Cross-Media, Customer Rules | Tags: customers, organizational philosophy
Today’s post comes from Bridgz Director of Production Services Denise Maher-Gall.
Many of the articles that have been posted on this blog have talked about the customer experience from a consumer’s perspective. The customer experience is top of mind for most businesses, or at least it should be, and one would think it would be top of mind in the B2B sector as well. However, I find that isn’t always true.
Recently, I was invited to tour a local commercial printer. The sales rep was adamant that they were the perfect supplier for our business, boasting about being customer-centric and a leader as a marketing print supplier. They had an impressive list of capabilities: litho and digital printing, automated finishing and mailing expertise. In addition to their equipment list, their services included analytics, marketing and solutions for cross-media business.