The Dichotomy of Social ME-dia
by Bridgz
It will be interesting to see how social media evolves as a marketing tool for companies wanting to engage customers in meaningful interaction while driving new revenue. That’s just not what it was built to do, and in fact it appears to be headed in the opposite direction.
Social media is built for scale — opening the aperture to sharing more personal information with more friends and followers. Marketing, meanwhile, is about narrowing the aperture to smaller, more targeted communities, down to a one-on-one level of engagement.
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