Customer Speak – A Marketing Blog from Bridgz Marketing Group

And the winner in the Super Bowl advertising competition was… everyone and no one.

As usual, there was a lot of media buzz about which were the best ads to show during the Big Game. The consensus appears to be that none of this year’s advertising crop was astounding, though many of the ads were deemed effective by different outlets using different criteria. This is the part I always find most interesting: How do we measure the effectiveness of mass media advertising in general, and more specifically during the Super Bowl where a 30-second spot costs around $2.5 million, plus production? I guess it depends on what it is we’re trying to measure.

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