http://blog.bridgz.com/2010/02/03/google-apps-the-one-that-got-away/ A Marketing Blog Wed, 04 Aug 2010 17:01:42 +0000 hourly 1 http://wordpress.com/ http://blog.bridgz.com/2010/02/03/google-apps-the-one-that-got-away/#comment-177 Alex Thu, 04 Feb 2010 14:26:59 +0000 http://blog.digitalmarketing.com/?p=435#comment-177 I haven't seen the Google direct mail piece myself but based on your description they are making the same mistake that many print designers do when they design the layout for the web - different medium matters a lot. Google became notoriuos for its simple, stripped down, intuitive web applications, so someone at Google figured let's do the same thing in print... Apparently it didn't work, at least for you. Perhaps they figured if it works online it should work in print, perhaps they wanted the simplicity. It is also very possible that thay are just too big to care at this point and believe too much in the power of Google logo. Maybe this sort of arrogance contibutes to the fact that Microsoft's Bing is gaining in popularity. I haven’t seen the Google direct mail piece myself but based on your description they are making the same mistake that many print designers do when they design the layout for the web – different medium matters a lot. Google became notoriuos for its simple, stripped down, intuitive web applications, so someone at Google figured let’s do the same thing in print… Apparently it didn’t work, at least for you. Perhaps they figured if it works online it should work in print, perhaps they wanted the simplicity. It is also very possible that thay are just too big to care at this point and believe too much in the power of Google logo. Maybe this sort of arrogance contibutes to the fact that Microsoft’s Bing is gaining in popularity.

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