Customer Speak – A Marketing Blog from Bridgz Marketing Group

The US Census provides access to valuable geo-demographic data that allows companies to more effectively target narrowly defined customer segments, down to a household level. It allows retailers to better define site locations and product mix, and direct marketers to deliver more relevant messages and offers. The problem is that this data has a relatively short freshness date as the market has become increasingly fluid and dynamic, which is why the 2010 census is so important — a lot has changed over the past ten years.

Demographers are speculating that this census update might be one of the most significant of any in history, in terms of shifting demographics and clustering.

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