Customer Speak – A Marketing Blog from Bridgz Marketing Group

Talk about leading with your chin. A car dealership in Minneapolis is actually suing one of its customers because they made a mistake — this has to be one of the best worst practices I’ve seen in awhile.

The case in point is a woman named Tammie Townsend who leased a 2007 Chrysler Pacifica from Walser Chrysler in Hopkins, MN, then agreed to purchase the vehicle when the dealer offered a very attractive buyout price, well below blue book value. She opted to finance through the dealer and signed the contract, driving off with a pretty good deal. Or was it a steal?

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