Comments on: Which Way Will the Domino Fall? http://blog.bridgz.com/2010/01/13/which-way-will-the-domino-fall/ A Marketing Blog Sat, 04 Feb 2012 04:24:32 +0000 hourly 1 http://wordpress.com/ By: Nick http://blog.bridgz.com/2010/01/13/which-way-will-the-domino-fall/#comment-173 Wed, 13 Jan 2010 22:30:57 +0000 http://blog.digitalmarketing.com/?p=406#comment-173 For me, it all depends on the quality of the product. This campaign will gain exposure and will compel a lot of people to try the new pizza out of curiosity, and if the pizza is actually significantly better it really could turn out to be a great move for Dominos.

Obviously, though, Mike is skeptical of whether the pizza will meet the hype, and with good reason given that they’re generally going to be made by zoned out teenagers rather than the pizza chefs featured in the commercial.

I like the idea and I give Dominos credit for flat-out admitting that their current product just isn’t good (when will Pizza Hut do the same??). But they’d better have a whole lot of confidence in this new recipe, because if it’s not a huge step up, Dominos is likely doomed.

]]> By: Alex http://blog.bridgz.com/2010/01/13/which-way-will-the-domino-fall/#comment-172 Wed, 13 Jan 2010 21:45:28 +0000 http://blog.digitalmarketing.com/?p=406#comment-172 Interesting. There was a lot of attention last week on social networks about that. A couple of popular examples below.

http://i.imgur.com/fry2A.jpg
http://i.imgur.com/qrTJS.jpg

I originally thought that this was an approach similar to Clairol Herbal Essences:

Any PR is good PR sort of approach.

But I agree that this looks more like a move due to desperation especially the approach with the Facebook Share button which obviously looks out of place.

]]>