Comments on: Worst Practices: Email Marketing http://blog.bridgz.com/2010/01/06/worst-practices-email-marketing/ A Marketing Blog Sat, 04 Feb 2012 04:24:32 +0000 hourly 1 http://wordpress.com/ By: jeffstender http://blog.bridgz.com/2010/01/06/worst-practices-email-marketing/#comment-171 Wed, 06 Jan 2010 23:05:15 +0000 http://blog.digitalmarketing.com/?p=398#comment-171 I agree with much of what you’re saying, so for the sake of arguing a point, do you think it’s a behavioral thing? We’re pretty conditioned to go through our mail when we get home and quickly create “keep” or “recycle” piles. Webmail providers are trying to make this easier by filtering on our behalf, but technology isn’t a catch-all safety net. Maybe it’s our perception than needs to be re-calibrated. Quite frankly, with such pressure on environmental codes of conduct, brand reputations are going to be tarnished no matter how they deliver their junk.

]]> By: Alex http://blog.bridgz.com/2010/01/06/worst-practices-email-marketing/#comment-170 Wed, 06 Jan 2010 22:49:45 +0000 http://blog.digitalmarketing.com/?p=398#comment-170 From the environmental perspective perhaps it’s less destructive, but from the behavioral perspective e-mail surprisingly falls into a more intrusive medium. I could be wrong but e-mail belongs to Personal zone (around 4 ft) vs. Social zone for the mail (around 20 ft). Mobile world is even more sensitive as it lives in the Intimate zone, then there’s the cost issue too but it’s a different story.

]]> By: jeffstender http://blog.bridgz.com/2010/01/06/worst-practices-email-marketing/#comment-169 Wed, 06 Jan 2010 22:41:30 +0000 http://blog.digitalmarketing.com/?p=398#comment-169 I guess junk email, while invasive, isn’t quite as environmentally destructive as the bible of Champion catalogs I get every month. I haven’t run for ages and its been even longer since I bought something from them….

]]> By: Mike Nelson http://blog.bridgz.com/2010/01/06/worst-practices-email-marketing/#comment-168 Wed, 06 Jan 2010 22:08:32 +0000 http://blog.digitalmarketing.com/?p=398#comment-168 Probably so Alex, in which case I guess we just have to open a junk email account for online purchases, but it just ain’t right…

]]> By: Alex http://blog.bridgz.com/2010/01/06/worst-practices-email-marketing/#comment-167 Wed, 06 Jan 2010 21:56:34 +0000 http://blog.digitalmarketing.com/?p=398#comment-167 “…webinar about best practices for email marketing and the risk of spamming, with no option to unsubscribe” – oh, the irony ;)

My guess is that some companies do that on purpose. I have a feeling they are aware of the potential negative impact but are doing it anyway to build up their subscribers database to allow them to do other things. Perhaps they can then sell it, rent it or their end-of-year bonus depends on the number of subscribers so they are trying to keep it on a certain level. I know that blog banner cost is determined by how many visitors and how many subscribers this particular blog has. Could be a similar approach with FTD – get your money now and figure out what happens in the future when it happens.

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