Customer Speak – A Marketing Blog from Bridgz Marketing Group

Here’s a thought: when companies ask if the customer wants to unsubscribe from unwanted email solicitation, they should honor that request, or they shouldn’t ask. Very often they do not but are merely complying with the CAN-SPAM Act of 2003. In many cases by unsubscribing we are merely validating our email addresses for distribution to more spam lists.

It would seem this should be a matter of proper social etiquette — especially for a company that is in the social etiquette business.

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