Customer Speak – A Marketing Blog from Bridgz Marketing Group

One of the reasons marketers have lost standing in the C-suite is that too many CMOs and marketing managers lack a basic understanding of business finance and do not speak the language of business, but that of marketing, and too often they are not aligned.

So say the principles at the Business Literacy Institute (BLI), a California consulting firm founded in 1998 that specializes in employee training, workshops and speaking engagements — to help organizations better understand the financial side of business.

“Our philosophy,” says principal and co-founder Karen Berman, “is that everyone in a company does better when they understand how financial success is measured, and how they make an impact on the company’s financial performance.”

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