Customer Speak – A Marketing Blog from Bridgz Marketing Group

With advertising saturation levels at a tipping point in just about every medium, both offline and online, where do advertisers go from here? Well, there’s a new ad medium that promises to break through the clutter, getting to captive audiences in a highly intimate environment: the bathroom. So now your business can reach new prospective customers while they’re doing their business.

All we need to do is replace all our existing toilets with the WOW Toilet.

It’s a universal retrofitted transparent toilet tank engineered with a space in the front to insert an advertising image or poster that is clearly displayed to users who have nothing else to look at. With more than 1.2 billion toilets in the U.S., this represents a massive new opportunity just waiting to be exploited as every one of them can be transformed into a billboard, turning otherwise wasted space into ad revenue and offering advertisers millions of potential impressions… or is it exposures?

According to the WOW Toilet people, this is “one of the most effective new guerilla marketing tools available”; a truly unique and effective ad medium for bars, nightclubs, restaurants, theaters, schools and hotels, all of which can rent out their toilet space to generate ongoing revenue streams. As an example, they point out that there are 150,000 hotel toilets in Vegas alone, none of which are currently generating any revenue at all. What a neat brand-building opportunity.

The WOW Toilet retro kit sells for only $89. It’s easy to install and comes with an optional lock, so people won’t be stealing the advertising inserts.

What next, you ask? Well, the WOW Toilet people have another product offering coming soon, a transparent toilet seat — not sure what the point of that is but it sure seems like an accident waiting to happen.

Oh well, all I can say is, wow.