With advertising saturation levels at a tipping point in just about every medium, both offline and online, where do advertisers go from here? Well, there’s a new ad medium that promises to break through the clutter, getting to captive audiences in a highly intimate environment: the bathroom. So now your business can reach new prospective customers while they’re doing their business.
All we need to do is replace all our existing toilets with the WOW Toilet.
It’s a universal retrofitted transparent toilet tank engineered with a space in the front to insert an advertising image or poster that is clearly displayed to users who have nothing else to look at. With more than 1.2 billion toilets in the U.S., this represents a massive new opportunity just waiting to be exploited as every one of them can be transformed into a billboard, turning otherwise wasted space into ad revenue and offering advertisers millions of potential impressions… or is it exposures?
