Customer Speak – A Marketing Blog from Bridgz Marketing Group


Blog Relevance by Bridgz
September 17, 2009, 5:13 pm
Filed under: Blog Perspective | Tags: ,

blog_journalistAccording to Technorati there are a million blogs posted every day, and I feel proud to be one of them, though I feel like a late adapter as I finally got around to starting mine as the whole thing appears to be reaching saturation levels.

A study done by Universal McCann in 2008 found that 184 million people had blogs — 26.4 million in the US. On closer investigation, many if not most of these however are inactive, which goes to show that anyone can start a blog but not many can keep one going. And how many are actually being read on a regular basis? That would be the defining statistic, which I don’t seem to be able to find from any credible source. My guess is that the inactive and unread make up about 80% of that total.

What I want to know is, are blogs still relevant?

(more…)




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